{"id":36,"date":"2025-02-21T15:43:50","date_gmt":"2025-02-21T14:43:50","guid":{"rendered":"https:\/\/www.primetta.de\/?page_id=36"},"modified":"2026-05-21T15:36:06","modified_gmt":"2026-05-21T13:36:06","slug":"ueber-primetta","status":"publish","type":"page","link":"https:\/\/www.primetta.de\/en\/ueber-primetta\/","title":{"rendered":"About Primetta"},"content":{"rendered":"\n
\"\"<\/span>
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

About Primetta<\/h1>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div><\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

Our History<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

1928<\/h1>\n\n\n\n

The company was founded by August Wulf. As early as 1936, sunglasses production began.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

1954<\/h1>\n\n\n\n

After moving to a new company site, 25,000 sunglasses were produced daily.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

1980<\/h1>\n\n\n\n

The changing economic environment in the late 1980s led to a focus on the European market. Production was shifted from in-house manufacturing to other high-performing countries. Marketing and service quickly grew in importance.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n

2016<\/h1>\n\n\n\n

Primetta becomes part of the uvex group.<\/p>\n\n\n\n

\n
To the uvex group<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

2024<\/h1>\n\n\n\n

 Relocation to the new site at Max-Planck-Str. 111.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Today<\/h1>\n\n\n\n

From Miami Vice to the Michael Schumacher Collection and the brands offered today \u2013 we provide retailers with a unique combination of marketing and attractive prices. Our service includes extensive POS materials, intensive customer support, and active problem-solving by our professional on-site field staff.<\/p>\n\n\n\n

Our customers who appreciate this marketing and service package include opticians, airports, department stores, sporting goods retailers, and theme parks.<\/p>\n\n\n\n

Get in touch with us now.
We are happy to advise you!<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\"\"<\/span>
\n
\n
\n

Social Standards and Suppliers<\/h2>\n\n\n\n

PRIMETTA has been a member of amfori BSCI for many years and is committed to improving social working conditions and maintaining a sustainable value chain. We adhere to international standards, ensure socially responsible production, and select our partners accordingly. Through quality management and regular audits, we continuously support supplier development. Independent, certified organizations ensure quality.<\/p>\n\n\n\n