Products

Quality, service and reliability in sunglasses for 85 years.

UV protection
up to 400 nm
perfect fit
> +45°C
< – 15°C
easy to
clean

Brand diversity:

We carry sunglasses of these brands: Back in Black, Catwalk, Gin Tonic, Head, Hummel, Junior, Primetta, Young Spirit

Brand quality:

Tested according to European standards
Nickel safety
100 % UV protection
Strong shape
Traffic suitability

Top Service:

Floor stands
Sales material
Reorder service
Sales hotline
Sales force support
Exchange service


High quality Reading Glasses in various colors, shapes and optical powers.

according to medical
requirements
perfect fit
different
powers
easy to
clean

Medical devices:

Reading glasses must meet the European directive concerning medical devices . Supported by independent testing facilities we make sure that all legal requirements are met.

Brand quality:

Tested according to European standards
Nickel safety
Strength of shape
Available in +1.0 up to 3,5 diopters

Top Service:

Floor stands
Sales material
Reorder service
Sales hotline
Sales force support
Exchange service


Floor Stands

primetta-seaulendisplays

Take advantage of the power of brands:

Quality goods demand an adequate presentation. You have the choice: Various types of stands cater for an effective yet easy to handle appearance. Counter stands, small and large floor stands with a capacity from 24 up to 202 sunglasses. Choose between different colors and materials to match the interior design of your shop.

The stands are easy to clean, sturdy and as a matter of course fully recycable. Additional benefit: The pull-off pad at the stand provides the consumer with the necessary information by law.

Floor stands of Primetta are available in various types. Contact us now!


Service

primetta-service

Reorder service and exchange service – free of charge:

Styles sold out? No problem. Your individual reorders will be delivered usually within 48 hours. Exchange of justified claims and styles not wanted is a further service of PRIMETTA – for you free of charge.

The Primetta sales force is known for their professional advice to maximize your sales. Benefit from the experience our staff! They know the marketplace for many years, know what they are talking about and are eager to give your sales the essential push.

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Brands

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Back in Black

Back in Black

In line with California beach wear fashion, Back in Black is the right collection for fashion-conscious people.

Back in Black goggles are geared towards active winter sportswomen and sportsmen who emphasize perfect vision at high speed as well as great looks.

Catwalk

Catwalk

Forceful adaptation of up to date trends and designs from the world of ladies fashion into an attractive and comprehensive line of fashion sunglasses. Black and brown are the dominant colors, often in combination with costume jewelry decorations. Other styles are available in up to date fashion colors.

Inspired by the fashion shows of New York, Paris, Milan, Berlin.

GIN TONIC

GIN TONIC

Sunglasses for the fashion-conscious man. From desire for nonchalance to exciting appealing, you find a large selection of men’s and unisex styles in this line.

GIN TONIC eyes is fashion for your eyes.

HEAD

HEAD

HEAD is a leading manufacturer of sports equipment for skiing, snowboarding and tennis.

Now: HEAD sunglasses. Selected styles made from a virtually unbreakable material . Polarized lenses that provide top protection against glare from water and snow.

Hummel

Hummel

The team sports brand. Affected by the nordic world, but definitely not overcooled. This is the way that the “hummel” sports brand presents itself in the world of sunglasses as well. The frame materials are suitable for most outdoor sports. The characteristic design primps not only the sportsmen.

Junior

Junior

So that the kids do not miss out. Junior sunglasses are suitable starting approximately from the age of 5 and are made of sturdy materials. Many styles show the design of adult sunglasses.

A special floor stand is dedicated to Junior sunglasses.

ROUTE 66

ROUTE 66

You find over 2,400 miles of desire for freedom, adventure and nostalgia in the ROUTE 66 line. The plain and concise designs of ROUTE 66 sunglasses symbolize the timelessness of the so-called “Mother Road of America”.

The line features classical designs as well as up-to-date styles. Some of them are a perfect fit for bikers.

Young Spirit

Young Spirit

Young fashion can be bold. The primary target group of 16-25 finds the right selection in this line. Many styles are avalable in beefy fashion colors.

The brand identifies the target group. If you want to part of it, show it with the logo on the sunglasses.

Primetta

Primetta

A balanced collection covering the whole spectrum of adult sunglasses: colorful, plain, modern, classical, bold, conservative.

Not cheap but in attractive entry price points and in tested and certified Primetta quality.

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Downloads

PRIMETTA sports

PRIMETTA sports

The HEAD sunglasses collection, numerous new sportive styles in the hummel and Back in Black line plus the Back in Black goggles for good vision in all weather conditions.

Download PDF

Reading Glasses

Reading Glasses

Reading glasses are subject to the medical device law. Therefore it makes sense to buy the product from a reliable supplier.

Download PDF

Sunglasses

Sunglasses

The new sunglasses collections from Primetta are stylish, offer a variety of brands, 100% UV protection and brand quality.

Download PDF

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Company

  • 1928
  • 50er
    › the fifties
  • 50er
    › the sixties
  • 50er
    › the seventies
  • 50er
    › the eighties
  • heute
    Today

Reliable Partner for more than 80 years.

The company was founded in 1928 by August Wulf. Production of sunglasses started already in 1936. Daily production reached a level of 25,000 pair of sunglasses in 1954. Another 30 years later Primetta sunglasses were available in 85% of the better department stores in Germany, Great Britain and U.S.A.

In the 1980s the economic environment changed and the company therefore concentrated on the European market. At the same time production was moved to other countries. Marketing and Service gained importance swiftly.

From Miami Vice sunglasses and the Michael Schumacher collection to the present range of brands, Primetta offers a unique combination of powerful brands and popular price points to the retail trade. Service means for us extensive POS material, intensive customer support and swift trouble shooting by our sales force directly at the point of sale. Our customer base benefiting from this package of marketing and service is diversified amongst optical stores, airport shops, department stores, sporting goods retailers, amusement parks etc.

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Contact





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PRIMETTA GmbH & Co. KG
Otto-Hahn-Straße 55-61
32108 Bad Salzuflen
Germany

Tel +49 5222 986020
Fax +49 5222 986080
Mail info@primetta.de

Imprint

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